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Welcome emails

WHAT ARE WELCOME EMAILS AND PURPOSE OF THIS EMAIL?

Welcome emails (WE)

are the first email or series of emails that a company sends to a new subscriber or customer after they sign up for a service or join a mailing list. These emails are designed to greet the new subscriber, introduce them to the brand, and set the tone for future interactions.

Welcome emails can serve several purposes, such as:

  1. Confirming subscription: (WE) confirm to the subscriber that they have successfully joined the mailing list or signed up for the service.

  2. Setting expectations: These emails can set expectations for future communications and explain what type of content the subscriber can expect to receive.

  3. Introducing the brand: These emails can introduce the brand and its products or services to the subscriber, providing information about the company’s history, values, and mission.

  4. Offering incentives: WE emails can offer incentives to the subscriber to encourage them to take a specific action, such as making a purchase, referring a friend, or completing a survey.

  5. Building engagement:  emails can start building a relationship with the subscriber and encourage them to engage with the brand by following on social media, visiting the website, or replying to the email.

Effective welcome emails are personalized, relevant, and engaging, providing value to the subscriber and encouraging them to take further action.

"Email is a wonderful thing for people whose role in life is to be on top of things. But not for me; my role is to be on the bottom of things. What I do takes long hours of studying and uninterruptible concentration."

- Donald Knuth