A pictorial mark, also known as a logo symbol, is a type of logo that consists of a graphic or symbol that represents a brand or organization. Pictorial marks can be very effective in creating a visual representation of a brand that is easy to recognize and remember.
Some well-known examples of pictorial mark logos include the Nike swoosh, the Apple logo, and the Twitter bird. These logos use simple, memorable graphics to convey the essence of the brand, often without the need for any accompanying text.
Creating a successful pictorial mark logo involves careful consideration of the symbol and its design. The symbol should be simple, easily recognizable, and memorable, and it should reflect the brand’s personality and values. The color scheme and overall design should also be consistent with the brand’s visual identity.
When designing a pictorial mark logo, it’s important to keep in mind the target audience and the brand’s positioning in the market. A logo for a children’s toy company, for example, may use a different symbol and color scheme than one for a high-end fashion brand.
Overall, a well-designed pictorial mark logo can be a powerful tool for building brand recognition and establishing a strong visual identity for a business or organization. It can also be used in conjunction with other types of logos, such as wordmark logos or combination marks, to create a comprehensive brand identity.
