An emblem logo is a type of logo that features a design within a shape or badge-like structure, often with text incorporated within the emblem. This type of logo is often associated with traditional and classic brands and is commonly seen in industries such as education, government, and sports.
Some well-known examples of EM logos include the Harley-Davidson logo, which features a shield-shaped emblem with the brand name in a banner across the center, and the Starbucks logo, which features a circular emblem with a mermaid image and the brand name encircling it.
When designing an EM logo, it’s important to consider the shape of the emblem and how it will interact with the text. The emblem should be simple and easily recognizable, while the text should be legible and consistent with the brand’s visual identity.
One advantage of an EM logo is that it can convey a sense of tradition, heritage, and authority. This can be particularly effective for brands that want to establish a strong connection with their customers based on trust and reliability.
However, EM logos can also be more complex and difficult to use in certain applications, such as on small or digital platforms. It’s important to consider how the logo will be used in various contexts and to ensure that it remains effective and legible at different sizes.
Overall, a well-designed EM logo can be a powerful tool for building brand recognition and establishing a strong visual identity for a business or organization. It can help a brand stand out in a crowded marketplace and communicate a sense of tradition and authority to customers.
